And it will also help to strengthen your brand presence on the platform. Be consistentĬonsistency will help viewers to identify your videos among the masses of results on their YouTube homepage or search results screen. It’s all about testing and finding out what your viewers prefer. There’s no right or wrong thing to do here. You may find that you get more views on a video with text in the thumbnail, but why stop there? You could tweak the size of the text, the font, the colour, and so on! To find out what your viewers respond to, swap out your thumbnails every couple of weeks and measure the difference in views. There’s only one way to find out what works and what doesn’t, and that’s to get testing. When it comes to creating a Youtube thumbnail, the possibilities are almost endless. Or, if there aren’t any interesting action shots in your video, you can create a thumbnail with graphics that will pique the interest of potential viewers: 6. You can spark curiosity with action shots, like this: If your thumbnails make people curious, then they’re more likely to click on the video. It’s often the difference between people watching your video or watching another (probably made by a competitor).
Your thumbnail is the main selling point of your video. And that’s the opposite of what you want! 5. If there’s too much happening on-screen, then your thumbnail could actually turn people away instead of drawing them in. This may sound contradictory, especially when we’re also advising you to include your logo and text overlays, but there is an important balance to strike. YouTube thumbnails are quite small, so it’s important that you don’t overcrowd your image. It doesn’t detract from the main image at all, but makes it instantly clear that Vevo uploaded and owns the video. Vevo always include their logo in the bottom left-hand corner: Instead of plastering your logo over the main image, place your logo in a discreet place, and keep the placement consistent. This will not only come in handy when they want to search for you on YouTube, but it could also help you generate some word of mouth marketing if they tell their friends. Include your logoīy including your logo in your thumbnail you can strengthen your brand presence and also improve your chances of viewers remembering your brand name. So make sure your thumbnails reflect what actually happens in your videos.īy giving potential viewers a hint of what they will see in the video – like the thumbnail below – you can not only encourage them to click, but also ensure they won’t be disappointed by what they see. ‘ Fake duck kidney’ isn’t exactly a great keyword to include in your video title! But, including it in the thumbnail can spark curiosity and encourage people to click and watch. This is especially helpful if you want to add more context than you did in the title.
Grab attention with text overlaysĪdding text to your thumbnail can help to draw viewers in and give them a quick insight into what the video is going to be about. Here are 7 best practices for creating a YouTube thumbnail… 1.
Youtube thumbnailer how to#
In an arena as competitive as YouTube, it’s not enough to simply know how to do something. Then click the save changes button, and you’re done! Best practices To add a custom thumbnail, click the customised thumbnail button and upload your image. These are selected at random from the video content and will appear at the bottom of the upload page:Īs you can see, these are just stills selected from the video.
When you upload a video to YouTube, the platform will automatically generate three thumbnails for you. The accepted image formats are: JPG, GIF, and PNG.
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